Welcome to Traffic Salad, your go-to resource for comprehensive digital marketing strategies that drive measurable results for businesses of all sizes.
We’re a team of passionate marketers, strategists, and entrepreneurs who understand the challenges of attracting, engaging, and converting your target audience in today’s hyper-competitive digital landscape.
At TrafficSalad, our philosophy is simple: optimization drives excellence.
We’re committed to helping businesses not only thrive but scale sustainably by crafting data-driven strategies tailored to your goals.
Whether you’re a startup bootstrapping your way to growth, an eCommerce brand looking to refine your paid campaigns, or a seasoned solopreneur ready to level up your digital presence — we’re here to be your biggest supporters and partners in growth.
Who We Are
Led by Ryan Cruz, a digital marketing expert with over a decade of experience, the Traffic Salad blog exists to break down complex marketing topics into actionable insights you can use today.
Ryan has helped a wide range of businesses — from DTC brands in health and tech to multi-million dollar eCommerce companies — solve their most pressing marketing and technical challenges.
With over $300,000+ in monthly ad spend managed across platforms like Google Ads, YouTube, and Performance Max Campaigns, Ryan and the TrafficSalad team focus on ROI-focused strategies that deliver transformative growth.
We specialize in full-funnel marketing, AI automation, Data-driven metrics, cutting-edge analytics, and helping businesses unlock untapped potential through smart, scalable solutions.
What We Do
We empower businesses, marketers, and entrepreneurs with the tools, frameworks, and guidance they need to grow.
A few areas of focus include:
- Pay-Per-Click (PPC) Advertising: Scaling your ad spend on platforms like Google Ads and YouTube with a focus on improving conversions and ROI.
- Google Analytics & Tracking Implementation: Data drives success, and we’re here to implement tools like Google Analytics 4 (GA4) to give you a crystal-clear picture of your audience and campaign performance.
- Full-Funnel Marketing Strategies: From awareness to conversion and beyond, we map out marketing strategies that amplify your brand story and target the right audience at the right time.
- AI & Machine Learning Solutions: We harness cutting-edge tools and technologies to create more efficient campaigns, reduce ad waste, and improve your bottom line.
- Entrepreneurial Coaching: For solopreneurs and entrepreneurs who want to manage their own marketing, we simplify technical and intimidating topics, delivering confidence and clarity for sustainable growth.
At TRAFFICSALAD, we believe that success starts with a deep understanding of your audience. That’s why our strategies begin by analyzing the data that really matters, allowing us to build campaigns that work with your goals — not against them.
Why Choose Us?
In today’s fast-paced digital environment, it’s not enough to simply keep up. You need strategies that set you apart, whether through leveraging the latest AI tools, optimizing ad performance, or building strong brand trust through data-backed decisions.
What sets TRAFFICSALAD apart?
- Experience You Can Trust: Over 10 years of experience helping brands grow across industries, from health and tech to home goods and pet supplies.
- Practical, Actionable Insights: We don’t just theorize; we give you real-world tactics that work.
- Innovation at the Core: From machine learning to conversion tracking, we stay on the cutting edge of digital marketing tools and trends.
- Personalized Strategies: No cookie-cutter approaches here. Every business is unique, and our strategies are designed to reflect your specific vision and goals.
Our Mission
At TRAFFICSALAD, our mission is to help businesses not just navigate but thrive in the ever-changing digital marketing world.
We aim to simplify the complicated stuff — like analytics, SEO, paid campaigns, and multi-channel marketing — so you can focus on what you do best: running your business.
We believe in empowering entrepreneurs, solving marketing challenges, and creating long-term value through smarter ad spend, better audience tracking, and campaigns that scale profitably.
Let’s Grow Together
Whether you’re here to dive into our expert resources, looking for step-by-step guides, or need help scaling your paid campaigns, we’re ready to help you take your marketing strategy to the next level. TRAFFICSALAD isn’t just a blog, it’s your toolbox for sustainable growth and digital success.
Let’s build something amazing together — one campaign at a time.
Here’s what we’re currently building in public (#buildinpublic) or get in touch today to discover tailored strategies that will transform your business growth.